Campaign agility at scale A major retail group came to Airolabs after an XM Cloud implementation that installed. Personalisation was off, Content Hub was disconnected, and regional teams had reverted to emailing content requests to a central team. Airolabs re-architected the content workflow, activated CDP-driven personalisation across the homepage and category pages, and connected Content Hub so regional editors could publish independently within governed templates. Campaign launch time dropped from three weeks to four days, and the central content team was reduced from eight people to three without any loss of output quality.