A B2B manufacturer was running separate Sitecore and e-commerce platforms with no integration — sales reps manually bridging product content and ordering. Airolabs connected XM Cloud and OrderCloud into a single composable environment, giving distributors personalised product pages, real-time inventory, and self-serve ordering in one experience. Distributor self-serve orders grew 30% in the first six months, and two legacy portals were retired, cutting maintenance cost significantly.